#98 LEAPS – MICHAEL de GROOT

LEAPS
MICHAEL de GROOT

In today’s episode, I chat with Michael de Groot, Chief Storyteller at Staying Alive UK, podcast host and stepfather of two. His professional quest is to enable small business owners to become better storytellers and share engaging stories about themselves and their businesses. Through own small business he produces impactful cartoons and animation campaigns, engaging audiences and giving them a unique insight into an organisation’s story and value proposition. The story at the core of this episode called LEAPS is the one in which Michael became a stepfather and we are lucky to be taken through a tour of his stepdad story blueprint.

He bravely shows his story of growth and also challenges listeners to embrace the rollercoaster of fatherhood with mindfulness, radical honesty and a big dose of humour.

About my guest:

Michael is a Dutchman and is hugely passionate about storytelling. His quest is to enable small business owners to become better storytellers and share engaging stories about themselves and their businesses.
He does this through his own small business, Staying Alive UK, where he enjoys producing visually impactful cartoons and animation campaigns, engaging audiences and giving them a unique insight into an organisation’s story and value proposition. One of our future aims is to deliver these stories via Augmented Reality (AR) too. In addition we also deliver the ‘Share Your Story’ Storytelling Workshops online to help business owners develop their own story blueprint.

Michael is also the host and producer of the ‘Share Your Story’ Podcast, where he invites small business owners to share their own stories with the aim of inspiring new and existing business owners. In his personal time, he’s a student of Taiko Drumming, Yoga, Mindfulness Meditation and Minimalism.